Underscoring its continued success as America’s best-selling acne treatment, Guthy-Renker today revealed that Lindsay Lohan is one of the new faces of Proactiv Solution.  The brand’s 10th national television program featuring Lohan will begin airing nationwide July 2006. 

The new program will serve as a platform for Lohan to share her experience with acne sufferers of all ages.  Like Proactiv’s many celebrity supporters, Lohan has used Proactiv for several years, has seen results, and felt so strongly about the product she was compelled to share her story about how Proactiv – and its effectiveness – has had a positive effect on her skin.  “My skin, thanks to Proactiv, is clear all the time,” said a candid and confident Lohan. “Proactiv heals acne, but the best thing is that it’s super gentle, so it works every day like skin care.  That’s how I use it, and it works.” 


“Celebrities have access to nearly every skin care product, and they choose Proactiv because it works,” said Karen Barner, senior vice president of Proactiv Solution.  “We’re thrilled that Lindsay uses Proactiv Solution and is happy to speak out in support of the brand.  As Proactiv celebrates its 10th program, the life-changing product not only remains more popular and relevant than ever, but the response to the product continues to be remarkable.”

Part of the success and growing admiration for the direct response industry can be attributed to Proactiv Solution and the brand’s marketing company, Guthy-Renker, one of the world’s most respected TV-driven companies with sales in excess of one billion dollars.  The company is known not only for its longevity in this industry, but also for delivering quality products through award-winning shows that feature some of today’s biggest stars.

Used by more than 10 million people, Proactiv Solution is the culmination of five years of hands-on research by two leading Stanford- trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields.  Proactiv Solution was launched in 1995.  In addition to the three-step system, Proactiv Solution has a complete line of products including concealers, sunscreens and body washes to compliment the core three-step system.


Honored in 2001 for Allure’s Editors Choice Award and in 2003 for Allure’s Best of Beauty Award-Editors Choice for Best Acne Product, Proactiv Solution remains a respected acne treatment in the beauty industry and beyond. Additionally, the productions have been recognized by the Electronic Retailing Association’s ERA Awards for the past five years.  Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or online at www.proactiv.com.

About Guthy-Renker
Established in 1988, Guthy-Renker is one of the world’s largest direct response television companies with annual sales of $1.5 billion.  It is known as the leading producer of high-quality infomercials and products designed for direct response television sales, with offices in Palm Desert, CA; Santa Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia.  Guthy-Renker has a superior track record of customer satisfaction for 18 years.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.< • Proactiv® Solution Official Site
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